IDAHOAN MASHED POTATOES
Illustration, Social Media Design, Animation
For Idahoan, I created a variety of illustration assets that were used for larger social media campaigns. These campaigns helped drive audience engagement and promote relevant holidays, collaborations with influenencers, and new product releases.
12 Days of Taters Campaign
12 Days of Taters Campaign highlighted recipes for each of the 12 Days of Christmas. These illustrations were done to use as a cover for the Instagram Reel videos, which were animated as if they were an advent calendar opening for each day. Together, they provided a cohesive and festive grid layout.
Back to School campaign
For Idahoan’s back to school campaign, I created a series of chalk illustrations that were then animated and added into videos as an infographic. I collaborated with the production team to storyboard this video shoot and the animations.